BUZZ MOBILE >>>

Modern Mobile Cell Phone Retailer Site.
The site allows clients to buy cell phones and accessories with ease.

Go to the Full WEbsite
prototype here >>>

Full Site Prototype

Go to the MOBILE VERSION
prototype here >>>

Mobile Prototype

Client.

Red Wireless Company.

Worked with Stakeholders, Clients, Data Analyst, and Developers.

My Role.

Conducted competitor analysis by reviewing the top mobile cell phone company websites, gathered data about clients bounce and drop off rates on previous website, and worked with clients and stakeholder to determine journey mapping, menus and clickable flows.

I created all the wire frames, site maps, selecting all the images, designing all website layouts, graphics, and generating clickable prototypes through Figma.

Buzz Mobile was unfortunately never officially released due to changes in the company.

PROCESS >>>

The Problem.

How can users find a cell phone plan and feel safe entering information?

High bounce rate of users

Many clicks to get to cell phone plans and red tape
Users feel unsafe when they need to enter sensitive information before getting to their “goal”.
Cell phone plan details are not accessible until after user adds sensitive information
Hard to navigate menus.
Cluttered website.
Users unsure where they are in the phone purchasing process

THE METHOD.

Conducted competitor analysis against the industry leaders, cell phone companies.
Work in tandem with the stakeholder, developers and data analyst to create new flows.
Rework current flows to have fewer clicks to get to consumer goals—-different types of cell phones we carry and plan prices.
Remove tedious work from employees such as updating banner and phone graphics created almost daily.

THE SOLUTION.

A new modern website that allows consumers to find cell phones and plans fast.
It will combine all the great features of competitor sites into one amazing product.
Ensure sign up is simple, doesn’t ask upfront for private information, seems safe and legitimate.
Major companies, such as Door Dash and Skip will have private color coded portals.
Integrate “breadcrumbs” into the top menu so users know where they are at all times on the website.

ABOUT THE PROJECT >>>

Buzz Mobile is a modern, clutter-free website that provide easy menus and high functionality for end users. Clients will be able to see cell phones and purchase plans with a few clicks of the mouse.

PRIME FUNCTIONS.

Save users valuable time searching for cell phone plans.
Prevent bounce off rates by keeping the flows quick and easy.
Provide a safe environment for clients to browse without the hassle of entering private information first.
Collect contact leads to maintain and generate future business.
Simple menu systems with important tabs featured first.
Add more features than just selling phones and plans, to generate returning customer views.
Enable customers to check data remaining, plan types and access your account.

RESEARCH >>>

DATA ANALYZED.

Targeted audience was clients that worked for major delivery companies.
Ages 25-50 years old. Mostly male.
They wanted to find the best cell phone deals.

competitor analysis.

T-MOBILE

T-Mobile features a lot of savings plans and benefits, similar to what Buzz Mobile wants to achieve.
Clean menu system
Best savings and plans are easily scroll-able
Short click flow to get to plans and phones
No sign up necessary before seeing phone/plan costs
Cluttered layout makes it distracting and hard for the user to navigate
Bright colors might make it hard to see for people with low vision.
Research was conducted in Spring 2022

T-Mobile Home Page

SASKTEL

SaskTel is a leader in phone service in Saskatchewan and our number 1 competitor.
Detailed menus provide the user with a list of options to select.
Hero banner has a clickable action “View Offer" without the user needing to scroll.
Viewable offers and “Wireless you’ll love” shows the value SaskTel brings to its customers.
Cluttered top menu on the right hand side—-could be difficult for people with lower hand function to select options.
————
Phone cards with prices underneath offer a modern, easy to view experience for the user
The secondary oval shaped selectors at the top allow users to concisely select phone models.
Research was conducted in Spring 2022.

SaskTel Homepage & Phone Selection Page

HEURISTIC EVALUATION AND WORK FLOWS.

OLD RED WIRELESS WEBSITE

MANY clicks needed to get to the end goal of the user being able to find the cell phone and plan they want to purchase.
User is asked to “sign-up” and enter personal information before viewing phones and plans—-increased bounce rates.
No sub menu “breadcrumbs” for the user to way find.
User can’t purchase a phone through Red Wireless unless they are with a phone employer with an exclusive offer.
Complicated cart and check-out process—-doesn’t allow users to see items put into their cart.
Many more clicks needed after selection of plan and phone to complete the purchase.
Based on data analysis users bounce during validation where they need to enter private information, such as a sin or passport no.
User information is not saved through a log in account, therefore the website seldom has repeat customers.
This methodology allows capturing of leads even if the customers bounce after sign-in.

NEW BUZZ MOBILE SITE

TWO clicks to be able to reach the goal to view phones and plans.
Lower bounce rate with shorter click-flow.
Menu is easily accessible and user can easily find what they are looking for.
Clutter free pages allow for the user to find what they are wanting fast.
User is able to save log-in information, higher chance of returning customers to review their plan, pay a bill or upgrade.
“Breadcrumb” sub menu system shows users where they are on the site at all times while optimizing SEO further.
Stakeholder required personal information to be entered first to generate leads.
Stakeholder desired bright colors similar to T-mobile, which might make low vision individuals unable to use the website.