James AMico >>>
The brief -
The Client, an avid Twitch streamer and hobbyist drone flyer was in need of a logo to put on their website and to watermark their videos. They came to me with a logo request to generate their likeness in an “animated” cartoon style. This was a very generic style so I had them provide me with a few different cartoon logo styles that they liked the look of.
This logo was particularly challenging as it went through many different sketch styles to vector changes. Font types and colors. It was important to the Client to get their personality and likeness just right.
I believe this final logo captures their essence perfectly and it will be a great addition not only to their gaming channel but also to their drone footage website. I generated mock-ups for shirts, mugs and buttons that the Client could sell in the future.
- 2021
Inspiration & Ideas >>>
SKETCHES and variations >>>
I received some really fun logo ideas from the Client, along with a few head shots of their favorite facial expressions. I sketched out three ideas and sent them to the Client. I love involving the Client in the design process every step of the way.
The colors I drafted as part of a Branding package (see more information below). The fonts were chosen based on futurist/tech style fonts. I selected a variety of fonts that I felt fit that description, I worked with the Client to make the best and boldest selection.
FINAL LOGO USAGE & CREATIVE >>>
ADDITIONAL BRANDING >>>
The Client also had me color brand their website. Other then selecting colors for my own Portfolio I had never created a palette for a Client. They told me that they liked the colors of Red and Black the most, then maybe blues or greens as well. The first color palette I created had a dark green color but ultimately they wanted a subdued grey instead. I can’t wait to see these colors used on their website!
VIEW MORE PROJECTS
MASCOT LOGO - Slurpee Man -2021
LOGO - Pink Tangerine -2014
MASCOT LOGO - Saskatoon Cyclones -2021